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Mar 27

Choosing the Best Social Media Platform for Recruitment

Recruiting via LinkedIn
Despite the cost associations of the paid advertising slots, as the most popular professional networking tool, LinkedIn, is still the obvious choice for many roles. Since their recent transition from a networking site to a major content platform, LinkedIn now publishes over 100,000 new articles every week presenting new opportunities for employers to attract and engage potential candidates in new and innovative ways.

However, the real power of LinkedIn still relies on the ability to search and communicate with members which without an extensive network and InMails becomes an almost impossible task.

Recruiting via Twitter
With the unlimited use of hashtags and ability to promote your vacancies alongside some of the biggest trends, Twitter presents a whole host of opportunities other than just advertising to your followers.

The advanced search bar allows you to search for people by job titles or industry, location, or even by hashtag should you want to engage with people talking about a particular event or topic for example.

Due to the nature of Twitter however, Tweets have a limited lifespan and will only be seen by a small proportion of people, its therefore important to have a number of different tweets for each vacancy and to post these periodically throughout the duration of your campaigns.

Recruiting via Facebook
Although primarily focussed on keeping friends and family connected, Facebook offers both free of charge and paid for options when it comes to recruiting.

The ability to tap into your employees network of friends and boost the exposure of your posts to these individuals can deliver significant results.

In addition the opportunity to post in Facebook Groups/ Pages and the ability to send messages to people on Messenger, the power of Facebook is only limited to the recruiters imagination.

Recruiting via Instagram
As a networking tool, Instagram is a great way to engage with people and build a following. Making this following beneficial for recruitment takes time and effort.

Using quality images to represent your company or the role, details of vacancies can be posted to your followers. You can also try asking followers to tag friends who may be suitable or search for people using specific hashtags to ensure your posts appear in popular search terms.

Recruiting via Snapchat
187 million people, spend on average 30 minutes a day viewing uploaded photos and videos every day via Snapchat and 25% of all UK Smart phone users have a profile.

71% of users are also under the age of 34, so it comes as no surprise to see a growing number of organisations capitalising on this platform to help secure the future of their recruitment.

Whether you use it to upload behind the scenes videos, provides tips and key information or allow new employees to share their experiences, Snapchat can help effectively promote your vacancies, your work culture and present a positive image of your organisation.

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