Sometimes the ideal candidates are not the ones actively looking for a new job. In fact, 84% of candidates would consider leaving their job for the right offer from a company with an excellent reputation. So, what can you do to reach these candidates?
Recruiting passive candidates requires a different approach. Here are five ways you can recruit passive candidates with help from our recruitment software.
Candidates who have previously applied for a vacancy and/or registered with your business have already expressed an interest in working with your organisation. Whilst they may have secured a role elsewhere, the fact that they are still signed up to receive job alerts set up confirms that they are still keen to hear about the latest vacancies you have to offer.
However, unlike active jobseekers, passive candidates often require much more control when it comes to creating and managing their job alert preferences. Candidates should be able to not only clearly define which types of vacancies they receive but also the required salary range, the location and the frequency at which they are sent.
Simply peppering passive candidates with unsuitable vacancies will result in a negative image of your business and increase the chances of them unsubscribing altogether.
Better job postings
When recruiting passive candidates, you need to draw their attention to your job posting.
The one way you can do this is by creating an engaging, informative and interesting job ad. If you’ve read our ‘5 ways to improve job descriptions’ then you might know a little about this already. However, when it comes to passive candidates how well you position the vacancy and your business is even more important. It’s not only about stating why you are a great company to work for but why they should move from their current employer!
Use social media
If used correctly, social media has many benefits for recruiting. Not only is it one of the easiest places to find passive candidates who meet your criteria, but social media makes it easy to reach out to them too. Twitter, Facebook and LinkedIn are all great tools to use, but posting vacancies to these platforms and achieving wide levels of exposure can often prove to be a time-consuming exercise.
Our recruitment software can help you use social media to its fullest. With an in-built recruitment tool, you can create, schedule and post the details of your vacancies directly to twitter throughout the duration of your chosen advertising period. Our recruitment software also allows automatic posting on a range of platforms including Google+, LinkedIn, Glassdoor and Facebook, making the recruitment process quick and easy.
Make it easy for them to apply
For passive candidates, the application process needs to be as quick and easy as possible. You need to remember that they are not actively looking for a new role so a long and complicated job application can easily put them off!
Quick Apply application forms and 2 stage application forms offer a simple and efficient way to allow candidates to register their potential interest in a role without having to complete all the required information in one go.
Two stage applications improve the information submitted by candidates. Those shortlisted and asked to supply further information feel that they have already successfully passed the first stage of your process and are keen to showcase their skills even more.
Just like many other daily tasks, the desire to search and apply for jobs on a mobile device continues to rise and rise every year. Companies need to react to the increasing candidate expectations and consider how mobile friendly their recruitment processes are as soon as possible. It’s not just about how easy it is for candidates to apply, but also how you promote your adverts on mobile devices, how you engage with candidates on their mobiles throughout the process and what they can do to track their applications whilst on the move.
Our recruitment software delivers a truly optimised mobile experience. From the advert to a client’s onboarding module, we help clients fully support the increased use of mobile phones and help them engage with them in real time as they expect.
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