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Mar 20

5 advantages of using social media in your recruitment advertising strategy

Social media platforms are a hugely popular and effective recruitment tool across a variety of sectors. According to a 2018 survey, a huge 70% of hiring managers say they successfully hired using social media.

If that isn’t enough to convince you to get on board, here we explore 5 key advantages to adding social media to your recruitment advertising strategy:

Lower costs
One of the key benefits of sourcing and recruiting candidates via social media is the cost. Whilst some of the options available are free, there are many others that present cost -effective alternatives to job boards and more traditional search methods such as job fairs or print advertisements.

Gaining a few likes and shares can have a significant impact on the number of potential candidates you reach too for little to no cost.

Target higher quality and passive candidates
One of the biggest advantages of social media recruitment is its ability to target passive candidates who aren’t actively searching for a new role and individuals you wouldn’t normally reach. In fact, a massive 80% of employers say social recruiting helped them to find passive candidates.

Extend your reach within certain demographics
In addition to targeted campaigns, groups, direct messaging and clever use of #hashtags are just a few of the tools available that can help you promote your vacancies amongst specific demographics. For example, you may be running an apprenticeship scheme and wish to target school leavers you would different terminology, and post to different groups etc than if you were trying to increase applications from women.

Reach individuals who have already a fan, follower etc
Your social media fans and followers can present a highly successful talent pool. Infact it makes sense to build your talent pool by connecting with candidates and communicating with them on a platform they choose to use on a regular basis.

Whether you choose to build a specific feed purely for recruitment purposes or take advantage of the thousands of potential candidates within your wider corporate following, promoting vacancies to individuals who already a fan of your business, can be a simple and highly effective source of new employees.

Showcase your company image
Did you know 59% of employees say a company’s social media presence was part of the reason they chose their workplace? It’s a huge, yet unsurprising statistic – your social media presence is effectively an extension of your company’s brand and culture. Candidates today are looking for much more than a well-prepared advert and job description. They want stories from existing employees and an insight into the business.

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