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Apr 24

3 Reasons Why You Need a Mobile Friendly Application Process

Having a mobile friendly application process is vital for today’s businesses when hiring new recruits. Here at networx our recruitment software and entire application process is completely mobile friendly, supporting applications made via Desktop PCs, Apple Macs, Tablets and Mobile Phones. There are plenty of reasons why you need a mobile friendly application process, so here are some of the key reasons to invest in our mobile-friendly recruitment software:

1. Quicker, more responsive candidate experience

Gone are the days when people reserved their job searching only for when they’re using their desktop. People now search for jobs anywhere on their mobile devices, whether they’re on the train, waiting in line or sat on the sofa. Mobiles have made recruitment quicker and more accessible so it is essential that businesses create a mobile-friendly careers site to allow candidates to manage their recruitment activity even whilst on the move. Our recruitment software is designed to automatically deliver a ‘mobile optimised’ version of the application process to mobile users. Images presented to candidates on desktops are removed to support the use of smaller screens and ensure that when users are reliant on their own data usage, load times are kept to an absolute minimum.

2. Social Media Referrals

Social media platforms are a great way to advertise vacancies to potential candidates whether they are actively job seeking or not. A few shares or tags can have a significant impact on the ability to reach candidates who would never have seen your posts.

As the majority of social media interaction takes place on mobile-devices as opposed to on a desktop, candidates expect to be able to express their interest and submit an application using their mobile device too. It is therefore essential that your application process is mobile-friendly to allow candidates to apply on the spot and with ease.

3. Improved SEO

Having a mobile-friendly and speedy website will increase your Google rankings. Due to their change in algorithm, Google has shown they will favour mobile-responsive sites over desktop-only sites adjusting their rankings to show the mobile friendly sites first. This will mean a higher ranking for your business and more visibility, which in turn will generate more candidates and interest in your company.

As the ability to perform more and more tasks on a mobile device continues to grow, so do the expectations of your candidates.

Simply ensuring that your careers page is optimised is no longer enough. Candidates expect to be able to search, apply and manage the entire recruitment cycle on their mobile devices including booking interviews, conducting online tests and submitting references etc.

Have you tried applying for a vacancy on your mobile device lately?

Do you know what kind of image you are giving to potential talent looking to apply with your organisation?

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